Agency: Iris Worldwide
Director: Ilya Polyakov
Clearasil wanted to do a strong social media push with viral potential. AwesomenessTV partnered with Lucid to create this interactive “choose-your-own” adventure series, starring the comedy duo MadMoni, to promote Clearasil Ultra, their fast-acting acne cream.
The campaign targeted Clearasil & ATV’s teen audience, and garnered over 2 million organic views online.